Empower Black Women to Take Charge of Breast Health
Role: Creative Director, User Experience Concepting & Wireframing
The Brief: The Ad Council was looking for a digital partner to help take their PSA campaign in partnership with Susan G. Komen Foundation to the next level. The goal was to reach Black women and help them take charge and feel more empowered around breast health. The Ad Council looked to my team and me as the Creative Director, to add thoughtful touches to a digital experience including a quiz, resource toolkits, and personalized stories from women who had experience with breast cancer personally or through their family and friends.
